Steve Herrod’s super session was one of the things I enjoyed most about this year’s VMworld. Not only were the technologies and ideas that were introduced inspiring and where I was hoping to see VMware head but there was real passion for making content accessible evident throughout the entire presentation. VMworld coming so soon after the great one day class from Edward Tufte really increased the impact of the message. I had been thinking of content in terms of Big Information, of how do we present information to people, how do we share and collaborate etc. Steve’s presentation pushed that point even further, it’s all about the content really, the receptacle that it’s delivered in is irrelevant, it could be a briefcase, or a Ming vase, all the end user cares about is what’s in it. Just take a gander at Vincent Vega there staring at Marsellus Wallace’s soul, the briefcase isn’t what was cool in Pulp Fiction, it’s what was in it. Continue reading What’s in the case?